One of Australia’s biggest bloggers takes on new challenge

One of Australia’s biggest bloggers takes on new challenge GYMPIE, QLD, August 5, 2012 – Recognising what mums want, and providing it to them, seems to be a particular skill of Jody Allen, founder of Stay at Home Mum: Survive and Thrive on One Wage (SAHM), as she prepares to launch a second site, Nifty Mums. Nifty Mums, a Facebook community dedicated to providing mums with parenting support and advice, has grown rapidly since Jody took it over in mid June, gaining more than 3000 fans in under a month. “I wanted to see if we would repeat the success we have had with Stay at Home Mum, thinking it might have been bit of a fluke,” she said. The Stay at Home Mum Facebook site is certainly no fluke, with more than 80,000 followers and a highly engaged community stretching across their website, where they get hundreds of thousands of impressions each month. “We pride ourselves on taking the time to get to know what our mum’s want to talk about and we give it to them” Jody said. “We have spent a lot of time listening to what our community is talking about, and then searching for the answers for them. “It’s been a bit of trial and error, learning what gets the biggest response at what time of day, but we are confident we know our community well now and can bring them information they will find interesting,” Jody said. It’s this seemingly simple philosophy that has been applied to Nifty Mums as well, so far with great success. “We have been really pleased with the...

Facebook page tackles postnatal depression

Facebook page tackles postnatal depression GYMPIE, QLD, August 5, 2012 – With as many as seven out of 10 new mums suffering from postnatal depression, it’s not surprising that many of them are turning to Facebook for support. The Nifty Mums Network was created in 2010 as a supportive page where mums were free to share tips and discuss topics that affected them in their day-to-day lives. Since then, it has grown to having nearly 9000 followers and continues to grow. Recently taken over by Jody Allen, founder of the popular Stay at Home Mum: Survive and Thrive on a Single Wage blog and Facebook page, Nifty Mums Network has exciting times ahead. “We see the issues surrounding postnatal depression, as well as cries for help with feeding and sleep, come up again and again across our two sites,” Jody said. “The Nifty Mums Network allows mms to ask their questions in a supportive environment and learn from real mums with real, practical experiences. “To build on this, we are preparing to launch the Nifty Mums Network website in late August. The site will have a focus on finding help for mums suffering postnatal depression, as well as providing direction for those needing sleep schools or lactation consultants. “We are also pleased to announce that we will be donating a percentage of the profits from the new Nifty Mums website to PANDA, in recognition and support of all the wonderful work they do,” Jody said. # ENDS # Stay at Home Mum: Survive and Thrive on A Single Wage owner and Gympie mum Jody Allen started the website in...

Small-time Gympie mum wooed by big business

Small-time Gympie mum Jody Allen is wooed by big business on a daily basis. Confessing to being “just a mum in her tracky daks’’, about three months ago Jody reached a point where she was fielding hundreds of requests each week from businesses wanting to collaborate and tap into her Stay At Home Mum: Survive and Thrive On One Wage blog audience. “I remember those first few weeks, wondering if anyone would ever read this stuff. Now we get pageviews in the hundreds of thousands each month and have built a Facebook page with a loyal 75,000-strong fan base. I’m now in a position where I’m giving other mums out there living on one wage work opportunities directly through the Stay At Home Mum brand,’’ Jody said. She saw a need for the website a year ago as busy mums constantly sought out help to live more frugally. She shared tips for cooking on the cheap, saving money and real options for mums to begin working from home throughout her blog posts. “My Dad taught me early on that you need to make your money work for you,’’ she said. Jody has gone on to write books and sell products tailored to her market. SAHM is now regarded as one of Australia’s top-ranking blogs and businesses are doing whatever they can to get on her radar for sponsored posts, advertising and collaborative projects. “The appeal for businesses is the fact my audience is made up of brand-savvy mums. Research shows women are the main decision makers when it comes to the household finances and businesses and brands want direct...

Blogs becoming big with women in business

Blogs becoming big with women in business Melbourne, VIC January 16, 2012 – A staggering 47% of women in business who are online have now embraced a blog as part of their marketing strategy, with most comfortable with its return. The Australian Women and Social Media Survey 2011 revealed the majority felt it performed average to above average when it came to its efficiency for their business and how it enabled them to form relationships with customers. Conducted by social media businesses Brand Meets Blog and Mum PR, the online survey polled more than 700 Australian women during December. Mum PR director Kellie O’Brien said while 46% of those who didn’t have a business blog felt they didn’t need one, 28% were planning on establishing one. “This year is likely to see the emergence of a host of new business blogs, as more women in business strive to not get left behind in the new ways of marketing. Blogging is a great tool to reach buyers directly and has been known to really transform some businesses when done right. ’’ Brand Meets Blogs Louisa Claire said while 30% were updating their blogs at least once a week, the question was whether they understood the “`how?’’. “Like many people who took up social media during 2011 as it became mainstream, many don’t fully understand how to use it,’’ she said. “The question to ask is whether you’re using it effectively.’’ Other results included: ·         90% of women in business who were online weren’t running reviews, giveaways or advertising on parenting websites. ·         Interestingly, 28% were happy to see reviews and...

Twitter hot on the heels of Facebook for women in business

Twitter hot on the heels of Facebook for women in business Melbourne, VIC January 16, 2012 –THREE out of four Australian businesswomen online use Facebook as a marketing tool and now Twitter is fast catching up, according to the Australian Women and Social Media Survey 2011. It revealed 60% now have a Twitter handle for business, compared with 72% of businesswomen who had a Facebook business fan page. The online survey by social media businesses Brand Meets Blog and Mum PR polled more than 700 Australian women during December. Brand Meets Blog director Louisa Claire said while it was positive to see women in business embracing Twitter, many were not spending enough time on their business pages to make a strong impact. “You only have to see that 40% of respondents are spending five minutes or less on their account each day,’’ she said. “Businesses need to take those networks more seriously as a marketing strategy. It’s not enough to just have an account, you need to know how to use it,’’ she said. Mum PR director Kellie O’Brien said results were more promising for time invested into Facebook, with 43% spending between 5-30 minutes. “What excites me more is that of those women online who don’t have accounts, 40% plan to set up a Facebook account and 25% plan to establish a Twitter business handle. I think while 2011 was the year social media went mainstream, 2012 needs to be the year businesswomen determine which platforms are providing them with the greatest return – and work them more effectively.’’ Other statistics included: ·         35% of women in business...