A leap of faith to follow your dreams

A leap of faith to follow your dreams MELBOURNE, VIC August 24, 2012 – Taking that leap of faith by leaving a secure corporate job to follow a dream is often scary and incomprehensible to many. However, Vanessa Carnevale, editor and founder of Mindful Parenting Magazine, bravely did exactly that earlier this year. Stepping away from her corporate role in property sales, Mrs Carnevale has dedicated herself full time to setting up her passion; turning her idea for a new style of parenting magazine into a successful business. “It felt like a completely crazy idea when I thought about it logically, but at the time I was inspired to start Mindful Parenting to provide parents, in particular mothers, with information that is relevant and authentic,” Mrs Carnevale said. “I feel like I have found a need that is not being met by other magazines in the market at the moment. The feedback I have received from readers is reassuring me that I am moving in the right direction.” A recent nomination for the Australian Mumpreneur Awards, along with a steady growth in readership and successful inclusion in the Apple Newsstand (ensuring the magazine is available on iPads worldwide) supports this view. While Mrs Carnevale is excited about the early success of Mindful Parenting Magazine, she acknowledges that taking such a leap of faith required a significant amount of trust and belief; “sometimes making big changes to follow your heart and find your purpose is scary. Once I took the leap however, doors seem to miraculously open for me. “Being passionate about what you do is so incredibly important,” says...

Magazine editor leads readers into the digital landscape

Magazine editor leads readers into the digital landscape MELBOURNE, VIC August 24, 2012 – Digital magazines are revitalising the glossy mag industry, as readers move online to gain new inspiration and a greater level of convenience. Mindful Parenting Magazine editor and founder Vanessa Carnevale said she recognised the industry had changed and was committed to leading her readers into the digital landscape. In turn, she listened intently to what her readers wanted, which resulted in the magazine becoming the first Australian parenting magazine to be included in the Apple Newsstand. “Being on the Apple Newsstand opens us up to a worldwide iPad audience and complements the website edition of the mag. It’s all about bringing the magazine to where my readers are,” Ms Carnevale said. A recent nomination for the Australian Mumpreneur Awards, along with a steady growth in readership and advertising revenue, supports this view. “I feel like I have found a need that is not being met by other parenting magazines in the market at the moment, in our content as well as our delivery; and the feedback I have received from readers is reassuring me that I am moving in the right direction,” she said. “I was inspired to start Mindful Parenting to provide parents, in particular mothers, with information that is relevant and authentic, with an aim to inform, inspire and empower parents in a positive way.” “We highlight a variety of industries and lifestyles in each edition and this is what makes the editorial content so unique. We’ve found that parents love reading about a broad range of topics that really speak to them...

Small-time Gympie mum wooed by big business

Small-time Gympie mum Jody Allen is wooed by big business on a daily basis. Confessing to being “just a mum in her tracky daks’’, about three months ago Jody reached a point where she was fielding hundreds of requests each week from businesses wanting to collaborate and tap into her Stay At Home Mum: Survive and Thrive On One Wage blog audience. “I remember those first few weeks, wondering if anyone would ever read this stuff. Now we get pageviews in the hundreds of thousands each month and have built a Facebook page with a loyal 75,000-strong fan base. I’m now in a position where I’m giving other mums out there living on one wage work opportunities directly through the Stay At Home Mum brand,’’ Jody said. She saw a need for the website a year ago as busy mums constantly sought out help to live more frugally. She shared tips for cooking on the cheap, saving money and real options for mums to begin working from home throughout her blog posts. “My Dad taught me early on that you need to make your money work for you,’’ she said. Jody has gone on to write books and sell products tailored to her market. SAHM is now regarded as one of Australia’s top-ranking blogs and businesses are doing whatever they can to get on her radar for sponsored posts, advertising and collaborative projects. “The appeal for businesses is the fact my audience is made up of brand-savvy mums. Research shows women are the main decision makers when it comes to the household finances and businesses and brands want direct...

Blogs becoming big with women in business

Blogs becoming big with women in business Melbourne, VIC January 16, 2012 – A staggering 47% of women in business who are online have now embraced a blog as part of their marketing strategy, with most comfortable with its return. The Australian Women and Social Media Survey 2011 revealed the majority felt it performed average to above average when it came to its efficiency for their business and how it enabled them to form relationships with customers. Conducted by social media businesses Brand Meets Blog and Mum PR, the online survey polled more than 700 Australian women during December. Mum PR director Kellie O’Brien said while 46% of those who didn’t have a business blog felt they didn’t need one, 28% were planning on establishing one. “This year is likely to see the emergence of a host of new business blogs, as more women in business strive to not get left behind in the new ways of marketing. Blogging is a great tool to reach buyers directly and has been known to really transform some businesses when done right. ’’ Brand Meets Blogs Louisa Claire said while 30% were updating their blogs at least once a week, the question was whether they understood the “`how?’’. “Like many people who took up social media during 2011 as it became mainstream, many don’t fully understand how to use it,’’ she said. “The question to ask is whether you’re using it effectively.’’ Other results included: ·         90% of women in business who were online weren’t running reviews, giveaways or advertising on parenting websites. ·         Interestingly, 28% were happy to see reviews and...