A leap of faith to follow your dreams

A leap of faith to follow your dreams MELBOURNE, VIC August 24, 2012 – Taking that leap of faith by leaving a secure corporate job to follow a dream is often scary and incomprehensible to many. However, Vanessa Carnevale, editor and founder of Mindful Parenting Magazine, bravely did exactly that earlier this year. Stepping away from her corporate role in property sales, Mrs Carnevale has dedicated herself full time to setting up her passion; turning her idea for a new style of parenting magazine into a successful business. “It felt like a completely crazy idea when I thought about it logically, but at the time I was inspired to start Mindful Parenting to provide parents, in particular mothers, with information that is relevant and authentic,” Mrs Carnevale said. “I feel like I have found a need that is not being met by other magazines in the market at the moment. The feedback I have received from readers is reassuring me that I am moving in the right direction.” A recent nomination for the Australian Mumpreneur Awards, along with a steady growth in readership and successful inclusion in the Apple Newsstand (ensuring the magazine is available on iPads worldwide) supports this view. While Mrs Carnevale is excited about the early success of Mindful Parenting Magazine, she acknowledges that taking such a leap of faith required a significant amount of trust and belief; “sometimes making big changes to follow your heart and find your purpose is scary. Once I took the leap however, doors seem to miraculously open for me. “Being passionate about what you do is so incredibly important,” says...

Magazine editor leads readers into the digital landscape

Magazine editor leads readers into the digital landscape MELBOURNE, VIC August 24, 2012 – Digital magazines are revitalising the glossy mag industry, as readers move online to gain new inspiration and a greater level of convenience. Mindful Parenting Magazine editor and founder Vanessa Carnevale said she recognised the industry had changed and was committed to leading her readers into the digital landscape. In turn, she listened intently to what her readers wanted, which resulted in the magazine becoming the first Australian parenting magazine to be included in the Apple Newsstand. “Being on the Apple Newsstand opens us up to a worldwide iPad audience and complements the website edition of the mag. It’s all about bringing the magazine to where my readers are,” Ms Carnevale said. A recent nomination for the Australian Mumpreneur Awards, along with a steady growth in readership and advertising revenue, supports this view. “I feel like I have found a need that is not being met by other parenting magazines in the market at the moment, in our content as well as our delivery; and the feedback I have received from readers is reassuring me that I am moving in the right direction,” she said. “I was inspired to start Mindful Parenting to provide parents, in particular mothers, with information that is relevant and authentic, with an aim to inform, inspire and empower parents in a positive way.” “We highlight a variety of industries and lifestyles in each edition and this is what makes the editorial content so unique. We’ve found that parents love reading about a broad range of topics that really speak to them...