Mum PR and Katrina Higham Consulting are Proud to Be Me

MELBOURNE, VIC June 18, 2012 –The collaboration of Mum PR and Katrina Higham Consulting are excited to announce their role as conference managers for the inaugural Proud to Be Me event being held across Melbourne, Sydney and Brisbane in late 2012.   The event, the first of its kind in Australia, will be a celebration of women, focusing on promoting self-acceptance and positive body image.   “My vision for Proud to Be Me is to inspire and celebrate all women, no matter their age, their size, their backgrounds or their lifestyle choices. We are all amazing and deserve a chance to celebrate that,’’ said Mel Caston, Proud to Be Me event director and owner of the successful online clothing store, MissMel.   With guest appearances from internationally acclaimed plus-size model Tess Munster, along with a host of Australian talent including Casey Withoos and Paula Parore from The Voice 2012, the event will offer something for every taste.   “I am thrilled to be working with the team from Mum PR and Katrina Higham Consulting. I know they will help me take this event from dream to reality,” Ms Caston added.   The daytime conference in each state will offer delegates the chance to participate in a range of inspiring workshops and learn from amazing speakers, while the gala dinner each evening will be a wonderful networking opportunity.   “We are proud to be a part of such an inspiring event,” said Katrina Higham director of Katrina Higham Consulting. “The response so far from the public has been overwhelmingly positive”.   “It’s a wonderful opportunity for us,” said Kellie O’Brien,...

Venue of history plays host to the future

Venue of history plays host to the future Brands and bloggers connect at Melbourne Museum MELBOURNE, VIC June 9, 2011 – FROM an outsider looking in, it looked like a bunch of mums taking their kids to the museum for the day. However, closer inspection revealed successful brands being given the opportunity to connect with one of the internet’s newest endorsement phenomena where experts are the past and real people are the future. On Tuesday (June 7) at the Melbourne Museum, 12 Melbourne mummy bloggers were introduced to 10 brands relevant to them and their readership. Blogger events are part of a new trend in blogging and brand connection, aimed at building the best relationships for ongoing blogger engagement. Brand Meets Blog founder Louisa Claire said recent research from the US suggested the in-person activities were an underused tool. “Blogger events are still new in the Australian context, but the face time with bloggers is invaluable in building relationships that can offer maximum benefit for brands,’’ Louisa said. She said. “Brands typically reach out to bloggers via word-of-mouth and social media, with email and online communities also popular. The report suggested that in-person relationships could be leveraged further to create blog campaign opportunities,’’ she said. During the event, the Museum, Zen Imports, Deals For Mum and Madii&Dylan used the unique opportunity to showcase their products before these popular and influential bloggers. However, there was another highlight to the day. “The real highlight of the day was exploring the museum and seeing the kids have so much fun enjoying the exhibits,’’ she said. Brand Meets Blog will run similar events...

Mummies on the move

Mummies on the move Melbourne business among nation’s best business innovations MELBOURNE, VIC June 6, 2011 – IT’s more than just tea and biscuits for Motivating Mum founder Alli Price after she ranked 70 in the Smart 100 for business innovations today. The Melbourne mother-of-two’s concept Brainstorm in a Teacup has helped more than 400 mums in business in the UK and Australia gain the technical know-how to move forward. It was this idea that secured her spot among Australia’s 100 most innovative products or services in one of the largest innovation awards of its kind in Australia, the Anthill Magazine `Smart 100’ Index. Ms Price said the idea was developed after mums were leaving her Businessmums’ Networking Lunches inspired, but lacking the skills to move forward. With limited funds to access business support, she decided to bring together six business mums to use the skills and experiences from their previous professions to support each other all for the price of a coffee and a magazine. “It recognises mums in business for what they are — not women who have been out of the workforce for years, brains soft from having babies, but intelligent, experienced business folk with great ideas. It’s also about helping mums in business access services they may not otherwise be able to afford.” Brainstorm in a Teacup is just one service offered by her business Motivating Mum, which began in the UK when she was juggling being a life coach and mum. “I’d just started my business when my daughter was born and was at home and thinking `this is a bit depressing and lonely’,...