How one mum benefited from living off one wage

The global financial crisis may have passed, but thousands of Australian mothers are still seeking money-saving tips similar to those their grandmothers followed to lead a more frugal life. While many criticise the excesses of the baby bonus for Gen X and Y, Stay at Home Mum: Survive and Thrive on One Wage founder Jody Allen said many mums still found it hard to make the family budget stretch. “It happened to me – struggling with that transition from double income, no kids; to really trying to make ends meet on one wage and with kids in tow,’’ Jody said. She dipped back into some sound advice from her dad to help her through. “My Dad taught me early on that you need to make your money work for you,’’ she said. Jody began sharing her money-saving knowledge on a site she started, called Stay At Home Mum, to help other mums in similar situations. “I wasn’t sure what sort of demand there would be out there for that sort of information,’’ she said. “Boy, was I shocked.’’ SAHM is now regarded as one of Australia’s top-ranking blogs. It has grown to now gaining hits in the hundreds of thousands each month and a Facebook fan following of 75,000+. “So yes, there was definitely interest in it,’’ she said, laughing. On the site, she shares tips for cooking on the cheap, money saving and real options for mums to begin working from home. Jody has gone on to write books and sell products tailored to her market. Now, she’s not only helped supplement the family budget, but also helped...

Small-time Gympie mum wooed by big business

Small-time Gympie mum Jody Allen is wooed by big business on a daily basis. Confessing to being “just a mum in her tracky daks’’, about three months ago Jody reached a point where she was fielding hundreds of requests each week from businesses wanting to collaborate and tap into her Stay At Home Mum: Survive and Thrive On One Wage blog audience. “I remember those first few weeks, wondering if anyone would ever read this stuff. Now we get pageviews in the hundreds of thousands each month and have built a Facebook page with a loyal 75,000-strong fan base. I’m now in a position where I’m giving other mums out there living on one wage work opportunities directly through the Stay At Home Mum brand,’’ Jody said. She saw a need for the website a year ago as busy mums constantly sought out help to live more frugally. She shared tips for cooking on the cheap, saving money and real options for mums to begin working from home throughout her blog posts. “My Dad taught me early on that you need to make your money work for you,’’ she said. Jody has gone on to write books and sell products tailored to her market. SAHM is now regarded as one of Australia’s top-ranking blogs and businesses are doing whatever they can to get on her radar for sponsored posts, advertising and collaborative projects. “The appeal for businesses is the fact my audience is made up of brand-savvy mums. Research shows women are the main decision makers when it comes to the household finances and businesses and brands want direct...

One of nation’s top bloggers ready for business

One of nation’s top bloggers ready for business GYMPIE, QLD June 4, 2012 –In a move that is recognition of the importance that blogs are beginning to play in the Australian media landscape, influential blog Stay At Home Mum: Living On One Wage (SAHM) has recently taken on representation with Mum PR, a boutique management agency. SAHM, owned by Jody Allen and Nicole Millard, is one of Australia’s top-ranking blogs. With visitors well into the hundreds of thousands each month and Facebook followers reaching almost 70,000, it’s no wonder that brands are clamouring to work with the pair. “It’s getting a bit crazy, with lots of big companies wanting to tap into the community we have created,’’ SAHM director Jody said. “We are keen to work with those that we know will be a good fit, but simply don’t have the time to do it justice. That’s where the Mum PR team comes in. They will be supporting us through not only working with brands, but enhancing and growing our community experience,” she said. Mum PR has recently formed a collaborative approach with the team at Katrina Higham Consulting, offering their clients a full spectrum of services. “We understand that the media and advertising landscapes are shifting. It’s no longer enough to offer a stand-alone traditional public relations service for clients anymore,’’ Mum PR director Kellie O’Brien said. “We know that our clients get a much better result by combining traditional public relations with a strong social media strategy. It’s more holistic and provides far better results,” said Katrina Higham, director Katrina Higham Consulting. “Our readers are happy that...

Stay stylishly organised with the Inner-B Mum Organiser

Stay stylishly organised with the Inner-B Mum Organiser Sydney, NSW – Modern day, busy mums looking for a stylish alternative to better balance their daily schedule of family, work and home life are increasingly looking to the Inner-B Mum Organiser ($44.95). The chic, but practical compendium is based on the concept a routine and organised life is not a boring life. Designed by Inner-B director, organising educator and Sydney mum Valerie Petersen, it has become a popular product for real mums seeking to declutter, organise and simplify their busy lives. The Organiser also adds a little colour to a mum’s day through three gorgeous colour options – fuschia, lime green and turquoise blue. “I understand how the language of colour can make a mum feel certain emotions, such as striking a chord to achieve goals or feel inspired,’’ Valerie said. Appealing to mums needing to stay on top of all elements of their life – including finding time for themselves –  the week-to-a-view planner provides space to write appointments, to-do lists, birthdays, anniversaries, children’s activities or planning for family dinners and outings. The bonus 50-page lifestyle resource is full of useful tools and information, including health and fitness, entertaining, travel, family medical information, passwords, My Brilliant Ideas and the favourite My Dilemmas. New mums also benefit by being able to keep track and manage their baby’s routine. “It doesn’t take long to realise that you’re not just a mum, but your baby’s PA too,’’ Valerie said. The organiser allows mums to stay on top of every single medical appointment, check-up and social outing. It even includes an immunisation schedule....

Story Starters get the party started

Story Starters get the party started MELBOURNE, VIC, March 6, 2012 – Whether it’s a sleepover, birthday or tea party, Leaf Paper and Journals’ Story Starter Conversation Cards ($19.95) are a fun way to get conversation flowing at any event. Leaf creative director Cath Connell said the cards were an ideal ice breaker, especially in situations where guests needed to get to know each other quickly. She said they were proving popular among its target market of children aged seven to 14 – and in some cases even younger. “Storytelling is something inherently human, binding us together across cultures or across the street,’’ Cath said. “We wanted to inspire people of all ages, from kids to grandparents, to discover what it is that makes them special – their unique story. ’’ To use the Story Starter Conversation Cards: 1. Select one card from each of the Story Starter and Theme packs. Each guest can play with their own pair of cards, or you can tell your stories using the same pair – it’s up to you. 2. Use the Story Starter card (purple) to kick-start your story. Use the Theme card as the subject matter. (You may choose to only use one card for younger children.) 3. Take it in turns to tell your stories. And if you don’t have a real story, make one up. Cath said Leaf believes great products should not be at a cost to our planet’s wellbeing. “But nor should they be brown and boring. So we choose our papers carefully to meet the highest environmental credentials and insist on intelligent, creative design,’’ she...