One of Australia’s biggest bloggers takes on new challenge

One of Australia’s biggest bloggers takes on new challenge GYMPIE, QLD, August 5, 2012 – Recognising what mums want, and providing it to them, seems to be a particular skill of Jody Allen, founder of Stay at Home Mum: Survive and Thrive on One Wage (SAHM), as she prepares to launch a second site, Nifty Mums. Nifty Mums, a Facebook community dedicated to providing mums with parenting support and advice, has grown rapidly since Jody took it over in mid June, gaining more than 3000 fans in under a month. “I wanted to see if we would repeat the success we have had with Stay at Home Mum, thinking it might have been bit of a fluke,” she said. The Stay at Home Mum Facebook site is certainly no fluke, with more than 80,000 followers and a highly engaged community stretching across their website, where they get hundreds of thousands of impressions each month. “We pride ourselves on taking the time to get to know what our mum’s want to talk about and we give it to them” Jody said. “We have spent a lot of time listening to what our community is talking about, and then searching for the answers for them. “It’s been a bit of trial and error, learning what gets the biggest response at what time of day, but we are confident we know our community well now and can bring them information they will find interesting,” Jody said. It’s this seemingly simple philosophy that has been applied to Nifty Mums as well, so far with great success. “We have been really pleased with the...

Facebook page tackles postnatal depression

Facebook page tackles postnatal depression GYMPIE, QLD, August 5, 2012 – With as many as seven out of 10 new mums suffering from postnatal depression, it’s not surprising that many of them are turning to Facebook for support. The Nifty Mums Network was created in 2010 as a supportive page where mums were free to share tips and discuss topics that affected them in their day-to-day lives. Since then, it has grown to having nearly 9000 followers and continues to grow. Recently taken over by Jody Allen, founder of the popular Stay at Home Mum: Survive and Thrive on a Single Wage blog and Facebook page, Nifty Mums Network has exciting times ahead. “We see the issues surrounding postnatal depression, as well as cries for help with feeding and sleep, come up again and again across our two sites,” Jody said. “The Nifty Mums Network allows mms to ask their questions in a supportive environment and learn from real mums with real, practical experiences. “To build on this, we are preparing to launch the Nifty Mums Network website in late August. The site will have a focus on finding help for mums suffering postnatal depression, as well as providing direction for those needing sleep schools or lactation consultants. “We are also pleased to announce that we will be donating a percentage of the profits from the new Nifty Mums website to PANDA, in recognition and support of all the wonderful work they do,” Jody said. # ENDS # Stay at Home Mum: Survive and Thrive on A Single Wage owner and Gympie mum Jody Allen started the website in...

How one mum benefited from living off one wage

The global financial crisis may have passed, but thousands of Australian mothers are still seeking money-saving tips similar to those their grandmothers followed to lead a more frugal life. While many criticise the excesses of the baby bonus for Gen X and Y, Stay at Home Mum: Survive and Thrive on One Wage founder Jody Allen said many mums still found it hard to make the family budget stretch. “It happened to me – struggling with that transition from double income, no kids; to really trying to make ends meet on one wage and with kids in tow,’’ Jody said. She dipped back into some sound advice from her dad to help her through. “My Dad taught me early on that you need to make your money work for you,’’ she said. Jody began sharing her money-saving knowledge on a site she started, called Stay At Home Mum, to help other mums in similar situations. “I wasn’t sure what sort of demand there would be out there for that sort of information,’’ she said. “Boy, was I shocked.’’ SAHM is now regarded as one of Australia’s top-ranking blogs. It has grown to now gaining hits in the hundreds of thousands each month and a Facebook fan following of 75,000+. “So yes, there was definitely interest in it,’’ she said, laughing. On the site, she shares tips for cooking on the cheap, money saving and real options for mums to begin working from home. Jody has gone on to write books and sell products tailored to her market. Now, she’s not only helped supplement the family budget, but also helped...

Small-time Gympie mum wooed by big business

Small-time Gympie mum Jody Allen is wooed by big business on a daily basis. Confessing to being “just a mum in her tracky daks’’, about three months ago Jody reached a point where she was fielding hundreds of requests each week from businesses wanting to collaborate and tap into her Stay At Home Mum: Survive and Thrive On One Wage blog audience. “I remember those first few weeks, wondering if anyone would ever read this stuff. Now we get pageviews in the hundreds of thousands each month and have built a Facebook page with a loyal 75,000-strong fan base. I’m now in a position where I’m giving other mums out there living on one wage work opportunities directly through the Stay At Home Mum brand,’’ Jody said. She saw a need for the website a year ago as busy mums constantly sought out help to live more frugally. She shared tips for cooking on the cheap, saving money and real options for mums to begin working from home throughout her blog posts. “My Dad taught me early on that you need to make your money work for you,’’ she said. Jody has gone on to write books and sell products tailored to her market. SAHM is now regarded as one of Australia’s top-ranking blogs and businesses are doing whatever they can to get on her radar for sponsored posts, advertising and collaborative projects. “The appeal for businesses is the fact my audience is made up of brand-savvy mums. Research shows women are the main decision makers when it comes to the household finances and businesses and brands want direct...

One of nation’s top bloggers ready for business

One of nation’s top bloggers ready for business GYMPIE, QLD June 4, 2012 –In a move that is recognition of the importance that blogs are beginning to play in the Australian media landscape, influential blog Stay At Home Mum: Living On One Wage (SAHM) has recently taken on representation with Mum PR, a boutique management agency. SAHM, owned by Jody Allen and Nicole Millard, is one of Australia’s top-ranking blogs. With visitors well into the hundreds of thousands each month and Facebook followers reaching almost 70,000, it’s no wonder that brands are clamouring to work with the pair. “It’s getting a bit crazy, with lots of big companies wanting to tap into the community we have created,’’ SAHM director Jody said. “We are keen to work with those that we know will be a good fit, but simply don’t have the time to do it justice. That’s where the Mum PR team comes in. They will be supporting us through not only working with brands, but enhancing and growing our community experience,” she said. Mum PR has recently formed a collaborative approach with the team at Katrina Higham Consulting, offering their clients a full spectrum of services. “We understand that the media and advertising landscapes are shifting. It’s no longer enough to offer a stand-alone traditional public relations service for clients anymore,’’ Mum PR director Kellie O’Brien said. “We know that our clients get a much better result by combining traditional public relations with a strong social media strategy. It’s more holistic and provides far better results,” said Katrina Higham, director Katrina Higham Consulting. “Our readers are happy that...