Five spring things to get your kids out into the garden

Five spring things to get your kids out into the garden 1. Entrance them. Help them find fairies and trolls and magic everywhere. By making the outdoor experience magical and fun, we can lead children to developing their own sustained interest in the practical side of being outdoors. 2. Give them a regular outdoor project. A veggie patch is a great start. Or a nature journal, rain gauge or even a mushroom kit. 3. Involve them early in your outdoor chores. Weeding, hanging out the washing, washing the dog, pruning or watering the garden will help make it fun! 4. Take their indoor activities outside. Lego, handheld computer games, books; colouring-in can all be done on the deck, or on a rug in the garden. 5. Encourage them to be as wild as they want. Let them learn that outside is a place where they can dance, sing and yell their little lungs out. Source: Unstructured plan expert and author Caroline Webster...

One of nation’s top bloggers ready for business

One of nation’s top bloggers ready for business GYMPIE, QLD June 4, 2012 –In a move that is recognition of the importance that blogs are beginning to play in the Australian media landscape, influential blog Stay At Home Mum: Living On One Wage (SAHM) has recently taken on representation with Mum PR, a boutique management agency. SAHM, owned by Jody Allen and Nicole Millard, is one of Australia’s top-ranking blogs. With visitors well into the hundreds of thousands each month and Facebook followers reaching almost 70,000, it’s no wonder that brands are clamouring to work with the pair. “It’s getting a bit crazy, with lots of big companies wanting to tap into the community we have created,’’ SAHM director Jody said. “We are keen to work with those that we know will be a good fit, but simply don’t have the time to do it justice. That’s where the Mum PR team comes in. They will be supporting us through not only working with brands, but enhancing and growing our community experience,” she said. Mum PR has recently formed a collaborative approach with the team at Katrina Higham Consulting, offering their clients a full spectrum of services. “We understand that the media and advertising landscapes are shifting. It’s no longer enough to offer a stand-alone traditional public relations service for clients anymore,’’ Mum PR director Kellie O’Brien said. “We know that our clients get a much better result by combining traditional public relations with a strong social media strategy. It’s more holistic and provides far better results,” said Katrina Higham, director Katrina Higham Consulting. “Our readers are happy that...

Venue of history plays host to the future

Venue of history plays host to the future Brands and bloggers connect at Melbourne Museum MELBOURNE, VIC June 9, 2011 – FROM an outsider looking in, it looked like a bunch of mums taking their kids to the museum for the day. However, closer inspection revealed successful brands being given the opportunity to connect with one of the internet’s newest endorsement phenomena where experts are the past and real people are the future. On Tuesday (June 7) at the Melbourne Museum, 12 Melbourne mummy bloggers were introduced to 10 brands relevant to them and their readership. Blogger events are part of a new trend in blogging and brand connection, aimed at building the best relationships for ongoing blogger engagement. Brand Meets Blog founder Louisa Claire said recent research from the US suggested the in-person activities were an underused tool. “Blogger events are still new in the Australian context, but the face time with bloggers is invaluable in building relationships that can offer maximum benefit for brands,’’ Louisa said. She said. “Brands typically reach out to bloggers via word-of-mouth and social media, with email and online communities also popular. The report suggested that in-person relationships could be leveraged further to create blog campaign opportunities,’’ she said. During the event, the Museum, Zen Imports, Deals For Mum and Madii&Dylan used the unique opportunity to showcase their products before these popular and influential bloggers. However, there was another highlight to the day. “The real highlight of the day was exploring the museum and seeing the kids have so much fun enjoying the exhibits,’’ she said. Brand Meets Blog will run similar events...