Button Baby bucks the trend by marking a three-year milestone

Button Baby bucks the trend by marking a three-year milestone MELBOURNE, VIC March 7, 2012 – Melbourne-based online baby wear and gift retailer Button Baby will mark three years in business in May, making it one of the few long-term survivors in the competitive world of online trading. Button Baby founder and mother of three, Andrea Egan, began the business after leaving the fashion industry to start a family. She said the idea was spawned during the many hours she spent trawling online retail sites trying to search for items, but not always finding what she needed. “Turning three is a real milestone in online business, when so few make it past their first anniversary,” Andrea said. “I think the key to the business’ survival has been exceptional customer service and communication.’’ As a mum to three, it also comes down to having an innate understanding of what parents need. “I only stock products I would use on my own children,’’ she said. “We’re continually adding stock to meet the new demands and needs of our customer base.’’ Button Baby offers a boutique experience online, selling feeding, toys, books, gifts, nursery decor and bathing products. It offers free gift wrapping, a wish list service, layby, free delivery on items over $150 and a range of pre-designed gift hampers. “Our gift wrapping service even includes a handwritten note,’’ she said. Button BAby offers a flat shipping rate and prides itself on fast delivery. For more information, visit www.buttonbaby.com.au or connect on Facebook at https://www.facebook.com/Buttonbabystore # ENDS # For more information or to arrange an interview contact: Kellie O’Brien, Mum PR,...

Organics back on top for everyday families

February 1, 2012 Organics back on top for everyday families Sydney, NSW February 1, 2012 – FAMILIES priced out of the usually expensive organic cotton clothing market have been handed an affordable alternative.  Sydney women Natasha Stewart and Sharni Potter launched baby organic clothing business Little Bean Organics in a bid to make the sustainable material affordable for everyday families. The seed of the business was sown during challenging circumstances for Natasha at age 21. A melanoma sparked anxiety issues, which only increased after giving birth to her daughter two years ago. “It wasn’t just about my own health and wellbeing anymore,’’ she said. When it began to spiral out of control, she started researching organic products, leading her to an organic lifestyle – and a healthier life. While she’s yet to discover any scientific evidence, she believes her anxiety disappeared due to a mix of physically eliminating toxins and her mindset of being healthier through the use of organic products. Then, in a bitter twist, her husband was made redundant. “ We had to reassess our whole budget and, obviously, because organics are so expensive this was one of the first things we had to sacrifice.’’  She said it heralded the return of her anxiety. With a desire to continue using organics and passion for small business, the two friends joined to launch Little Bean Organics. It was a chance to create affordable organic baby garments without compromising on quality for families in similar situations. Sharni said the usual high price of organic clothing stemmed from the cotton being more expensive to grow than conventional cotton. Not to...