A leap of faith to follow your dreams

A leap of faith to follow your dreams MELBOURNE, VIC August 24, 2012 – Taking that leap of faith by leaving a secure corporate job to follow a dream is often scary and incomprehensible to many. However, Vanessa Carnevale, editor and founder of Mindful Parenting Magazine, bravely did exactly that earlier this year. Stepping away from her corporate role in property sales, Mrs Carnevale has dedicated herself full time to setting up her passion; turning her idea for a new style of parenting magazine into a successful business. “It felt like a completely crazy idea when I thought about it logically, but at the time I was inspired to start Mindful Parenting to provide parents, in particular mothers, with information that is relevant and authentic,” Mrs Carnevale said. “I feel like I have found a need that is not being met by other magazines in the market at the moment. The feedback I have received from readers is reassuring me that I am moving in the right direction.” A recent nomination for the Australian Mumpreneur Awards, along with a steady growth in readership and successful inclusion in the Apple Newsstand (ensuring the magazine is available on iPads worldwide) supports this view. While Mrs Carnevale is excited about the early success of Mindful Parenting Magazine, she acknowledges that taking such a leap of faith required a significant amount of trust and belief; “sometimes making big changes to follow your heart and find your purpose is scary. Once I took the leap however, doors seem to miraculously open for me. “Being passionate about what you do is so incredibly important,” says...

Magazine editor leads readers into the digital landscape

Magazine editor leads readers into the digital landscape MELBOURNE, VIC August 24, 2012 – Digital magazines are revitalising the glossy mag industry, as readers move online to gain new inspiration and a greater level of convenience. Mindful Parenting Magazine editor and founder Vanessa Carnevale said she recognised the industry had changed and was committed to leading her readers into the digital landscape. In turn, she listened intently to what her readers wanted, which resulted in the magazine becoming the first Australian parenting magazine to be included in the Apple Newsstand. “Being on the Apple Newsstand opens us up to a worldwide iPad audience and complements the website edition of the mag. It’s all about bringing the magazine to where my readers are,” Ms Carnevale said. A recent nomination for the Australian Mumpreneur Awards, along with a steady growth in readership and advertising revenue, supports this view. “I feel like I have found a need that is not being met by other parenting magazines in the market at the moment, in our content as well as our delivery; and the feedback I have received from readers is reassuring me that I am moving in the right direction,” she said. “I was inspired to start Mindful Parenting to provide parents, in particular mothers, with information that is relevant and authentic, with an aim to inform, inspire and empower parents in a positive way.” “We highlight a variety of industries and lifestyles in each edition and this is what makes the editorial content so unique. We’ve found that parents love reading about a broad range of topics that really speak to them...

Mum PR and Katrina Higham Consulting are Proud to Be Me

MELBOURNE, VIC June 18, 2012 –The collaboration of Mum PR and Katrina Higham Consulting are excited to announce their role as conference managers for the inaugural Proud to Be Me event being held across Melbourne, Sydney and Brisbane in late 2012.   The event, the first of its kind in Australia, will be a celebration of women, focusing on promoting self-acceptance and positive body image.   “My vision for Proud to Be Me is to inspire and celebrate all women, no matter their age, their size, their backgrounds or their lifestyle choices. We are all amazing and deserve a chance to celebrate that,’’ said Mel Caston, Proud to Be Me event director and owner of the successful online clothing store, MissMel.   With guest appearances from internationally acclaimed plus-size model Tess Munster, along with a host of Australian talent including Casey Withoos and Paula Parore from The Voice 2012, the event will offer something for every taste.   “I am thrilled to be working with the team from Mum PR and Katrina Higham Consulting. I know they will help me take this event from dream to reality,” Ms Caston added.   The daytime conference in each state will offer delegates the chance to participate in a range of inspiring workshops and learn from amazing speakers, while the gala dinner each evening will be a wonderful networking opportunity.   “We are proud to be a part of such an inspiring event,” said Katrina Higham director of Katrina Higham Consulting. “The response so far from the public has been overwhelmingly positive”.   “It’s a wonderful opportunity for us,” said Kellie O’Brien,...

Button Baby bucks the trend by marking a three-year milestone

Button Baby bucks the trend by marking a three-year milestone MELBOURNE, VIC March 7, 2012 – Melbourne-based online baby wear and gift retailer Button Baby will mark three years in business in May, making it one of the few long-term survivors in the competitive world of online trading. Button Baby founder and mother of three, Andrea Egan, began the business after leaving the fashion industry to start a family. She said the idea was spawned during the many hours she spent trawling online retail sites trying to search for items, but not always finding what she needed. “Turning three is a real milestone in online business, when so few make it past their first anniversary,” Andrea said. “I think the key to the business’ survival has been exceptional customer service and communication.’’ As a mum to three, it also comes down to having an innate understanding of what parents need. “I only stock products I would use on my own children,’’ she said. “We’re continually adding stock to meet the new demands and needs of our customer base.’’ Button Baby offers a boutique experience online, selling feeding, toys, books, gifts, nursery decor and bathing products. It offers free gift wrapping, a wish list service, layby, free delivery on items over $150 and a range of pre-designed gift hampers. “Our gift wrapping service even includes a handwritten note,’’ she said. Button BAby offers a flat shipping rate and prides itself on fast delivery. For more information, visit www.buttonbaby.com.au or connect on Facebook at https://www.facebook.com/Buttonbabystore # ENDS # For more information or to arrange an interview contact: Kellie O’Brien, Mum PR,...

Story Starters get the party started

Story Starters get the party started MELBOURNE, VIC, March 6, 2012 – Whether it’s a sleepover, birthday or tea party, Leaf Paper and Journals’ Story Starter Conversation Cards ($19.95) are a fun way to get conversation flowing at any event. Leaf creative director Cath Connell said the cards were an ideal ice breaker, especially in situations where guests needed to get to know each other quickly. She said they were proving popular among its target market of children aged seven to 14 – and in some cases even younger. “Storytelling is something inherently human, binding us together across cultures or across the street,’’ Cath said. “We wanted to inspire people of all ages, from kids to grandparents, to discover what it is that makes them special – their unique story. ’’ To use the Story Starter Conversation Cards: 1. Select one card from each of the Story Starter and Theme packs. Each guest can play with their own pair of cards, or you can tell your stories using the same pair – it’s up to you. 2. Use the Story Starter card (purple) to kick-start your story. Use the Theme card as the subject matter. (You may choose to only use one card for younger children.) 3. Take it in turns to tell your stories. And if you don’t have a real story, make one up. Cath said Leaf believes great products should not be at a cost to our planet’s wellbeing. “But nor should they be brown and boring. So we choose our papers carefully to meet the highest environmental credentials and insist on intelligent, creative design,’’ she...

Leaf creative director behind new dirtgirl scrapbook

Leaf creative director behind new dirtgirl scrapbook MELBOURNE, VIC, March 1, 2012 – Leaf. Paper and Journals has acquired the licence to produce the official dirtgirlworld Scrapbook to be released June 5, in line with World Environment Day. The scrapbook will be similar to that seen at the end of the internationally popular ABC Kids TV show. Designed by Leaf creative director Cath Connell, children and their parents will have the opportunity to expand the scrapbook by continually adding new pages. Craft materials and stickers will also be available to enhance the creative process. The Scrapbook will retail for $39.95 and has been designed for parents and children to enjoy together. It is hoped that it will be used as a tool to encourage creativity, exploration and learning in a fun, interactive way. “I’m delighted to be part of the dirtgirlworld experience,’’ Cath said. “I think dirtgirl and her friend scrapboy are such great role models for kids today, encouraging them to connect with nature and be environmentally responsible – and have loads of fun doing it. The brand fits Leaf’s philosophy so well.’’ Dirtgirl will be this year’s World Environment Day ambassador, providing a strong role model for young children aged 3-7 years. For more information about dirtgirlworld visit http://dirtgirlworld.com/ or Leaf Paper and Journals visit http://leafjournals.com/. The Scrapbook will be available through selected stockists or at http://dirtgirlworldshop.com/. # ENDS # For more information or to arrange an interview contact: Mum PR director Kellie O’Brien on mobile: 0418 172 533, email:  kellie (at) mumpr (dot) com (dot) au:, Facebook: http://facebook.com/MumPR , Twitter @KellieOBrienAU Leaf Paper and Journals creative director...