Mum PR and Katrina Higham Consulting are Proud to Be Me

MELBOURNE, VIC June 18, 2012 –The collaboration of Mum PR and Katrina Higham Consulting are excited to announce their role as conference managers for the inaugural Proud to Be Me event being held across Melbourne, Sydney and Brisbane in late 2012.   The event, the first of its kind in Australia, will be a celebration of women, focusing on promoting self-acceptance and positive body image.   “My vision for Proud to Be Me is to inspire and celebrate all women, no matter their age, their size, their backgrounds or their lifestyle choices. We are all amazing and deserve a chance to celebrate that,’’ said Mel Caston, Proud to Be Me event director and owner of the successful online clothing store, MissMel.   With guest appearances from internationally acclaimed plus-size model Tess Munster, along with a host of Australian talent including Casey Withoos and Paula Parore from The Voice 2012, the event will offer something for every taste.   “I am thrilled to be working with the team from Mum PR and Katrina Higham Consulting. I know they will help me take this event from dream to reality,” Ms Caston added.   The daytime conference in each state will offer delegates the chance to participate in a range of inspiring workshops and learn from amazing speakers, while the gala dinner each evening will be a wonderful networking opportunity.   “We are proud to be a part of such an inspiring event,” said Katrina Higham director of Katrina Higham Consulting. “The response so far from the public has been overwhelmingly positive”.   “It’s a wonderful opportunity for us,” said Kellie O’Brien,...

Blogs becoming big with women in business

Blogs becoming big with women in business Melbourne, VIC January 16, 2012 – A staggering 47% of women in business who are online have now embraced a blog as part of their marketing strategy, with most comfortable with its return. The Australian Women and Social Media Survey 2011 revealed the majority felt it performed average to above average when it came to its efficiency for their business and how it enabled them to form relationships with customers. Conducted by social media businesses Brand Meets Blog and Mum PR, the online survey polled more than 700 Australian women during December. Mum PR director Kellie O’Brien said while 46% of those who didn’t have a business blog felt they didn’t need one, 28% were planning on establishing one. “This year is likely to see the emergence of a host of new business blogs, as more women in business strive to not get left behind in the new ways of marketing. Blogging is a great tool to reach buyers directly and has been known to really transform some businesses when done right. ’’ Brand Meets Blogs Louisa Claire said while 30% were updating their blogs at least once a week, the question was whether they understood the “`how?’’. “Like many people who took up social media during 2011 as it became mainstream, many don’t fully understand how to use it,’’ she said. “The question to ask is whether you’re using it effectively.’’ Other results included: ·         90% of women in business who were online weren’t running reviews, giveaways or advertising on parenting websites. ·         Interestingly, 28% were happy to see reviews and...

Twitter hot on the heels of Facebook for women in business

Twitter hot on the heels of Facebook for women in business Melbourne, VIC January 16, 2012 –THREE out of four Australian businesswomen online use Facebook as a marketing tool and now Twitter is fast catching up, according to the Australian Women and Social Media Survey 2011. It revealed 60% now have a Twitter handle for business, compared with 72% of businesswomen who had a Facebook business fan page. The online survey by social media businesses Brand Meets Blog and Mum PR polled more than 700 Australian women during December. Brand Meets Blog director Louisa Claire said while it was positive to see women in business embracing Twitter, many were not spending enough time on their business pages to make a strong impact. “You only have to see that 40% of respondents are spending five minutes or less on their account each day,’’ she said. “Businesses need to take those networks more seriously as a marketing strategy. It’s not enough to just have an account, you need to know how to use it,’’ she said. Mum PR director Kellie O’Brien said results were more promising for time invested into Facebook, with 43% spending between 5-30 minutes. “What excites me more is that of those women online who don’t have accounts, 40% plan to set up a Facebook account and 25% plan to establish a Twitter business handle. I think while 2011 was the year social media went mainstream, 2012 needs to be the year businesswomen determine which platforms are providing them with the greatest return – and work them more effectively.’’ Other statistics included: ·         35% of women in business...

Half of Australian women online now sharing their life beyond Facebook statuses

Half of Australian women online now sharing their life beyond Facebook statuses Melbourne, VIC January 16, 2012 – ABOUT half of Australian women online now have a blog and a staggering 92% of females are reading blogs, according to the Australian Women and Social Media Survey 2011. It revealed while Facebook might be the biggest platform for social media use, women are turning to writing and reading blogs in large numbers. The online survey by social media businesses Mum PR and Brand Meets Blog polled more than 700 Australian women during December, revealing the force of social media throughout 2011. Among the finds was the regularity in which women were reading blogs. It showed 39% read blogs every day. It seems Australian bloggers are also influencing their readers in a big way. Of all those who read blogs, 68% have made a purchase based on a blog review. “ Interestingly, 43% of blog readers seek out blog reviews before making a purchasing decision, meaning those businesses hesitant about working with bloggers should reassess,’’ Brand Meets Blog director Louisa Claire said. “These days, women are more likely to buy something based on the opinion of a peer than celebrity endorsements. They’re looking for honest opinions by people just like them.’’ Mum PR director Kellie O’Brien said the influence didn’t end there. “An incredible 75% of those who read blogs said a blog or blog post had changed the way they felt about their life. Parenting bloggers, especially, are often fearless in their writing, laying their hearts bare. It’s this that drives their readers back each day and why these once...