The global financial crisis may have passed, but thousands of Australian mothers are still seeking money-saving tips similar to those their grandmothers followed to lead a more frugal life. While many criticise the excesses of the baby bonus for Gen X and Y, Stay at Home Mum: Survive and Thrive on One Wage founder Jody Allen said many mums still found it hard to make the family budget stretch.
“It happened to me – struggling with that transition from double income, no kids; to really trying to make ends meet on one wage and with kids in tow,’’ Jody said. She dipped back into some sound advice from her dad to help her through. “My Dad taught me early on that you need to make your money work for you,’’ she said.
Jody began sharing her money-saving knowledge on a site she started, called Stay At Home Mum, to help other mums in similar situations. “I wasn’t sure what sort of demand there would be out there for that sort of information,’’ she said. “Boy, was I shocked.’’
SAHM is now regarded as one of Australia’s top-ranking blogs. It has grown to now gaining hits in the hundreds of thousands each month and a Facebook fan following of 75,000+. “So yes, there was definitely interest in it,’’ she said, laughing.
On the site, she shares tips for cooking on the cheap, money saving and real options for mums to begin working from home. Jody has gone on to write books and sell products tailored to her market. Now, she’s not only helped supplement the family budget, but also helped create employment for other mums. The site, which launched in June 2011, is co-owned with business partner Nicole Millard,
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Stay at Home Mum: Living on One Wage owner and Gympie mum Jody Allen started the website in June 2011. It has now grown to have hundreds of thousands of views per month and a Facebook following of 75,000+. She started the site to share her knowledge of transitioning from two wages to one and to build a community of supportive mums. The business is co-owned with Nicole Millard.