One of nation’s top bloggers ready for business

One of nation’s top bloggers ready for business

GYMPIE, QLD June 4, 2012 –In a move that is recognition of the importance that blogs are beginning to play in the Australian media landscape, influential blog Stay At Home Mum: Living On One Wage (SAHM) has recently taken on representation with Mum PR, a boutique management agency.

SAHM, owned by Jody Allen and Nicole Millard, is one of Australia’s top-ranking blogs. With visitors well into the hundreds of thousands each month and Facebook followers reaching almost 70,000, it’s no wonder that brands are clamouring to work with the pair.

“It’s getting a bit crazy, with lots of big companies wanting to tap into the community we have created,’’ SAHM director Jody said.

“We are keen to work with those that we know will be a good fit, but simply don’t have the time to do it justice. That’s where the Mum PR team comes in. They will be supporting us through not only working with brands, but enhancing and growing our community experience,” she said.

Mum PR has recently formed a collaborative approach with the team at Katrina Higham Consulting, offering their clients a full spectrum of services.

“We understand that the media and advertising landscapes are shifting. It’s no longer enough to offer a stand-alone traditional public relations service for clients anymore,’’ Mum PR director Kellie O’Brien said.

“We know that our clients get a much better result by combining traditional public relations with a strong social media strategy. It’s more holistic and provides far better results,” said Katrina Higham, director Katrina Higham Consulting.

“Our readers are happy that they are getting access to exciting new products and information; we are happy because we are in a position to devote more time to creating engaging content; and our brands are happy as they are getting access to new customers. It’s a win-win-win,” Jody said.

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Kellie O’Brien is director of boutique public relations business Mum PR and Katrina Higham is director of brand advocacy business Katrina Higham Consulting. Both women work with businesses to increase brand awareness and engagement. Kellie also pitches businesses to traditional media and conducts blogger outreach, while Katrina focuses on holistic brand advocacy. Kellie writes a successful personal and business blog, while Katrina is a popular micro-blogger and influential tweeter.

For more information please contact:

Katrina Higham on katrina@mumpr.com.au or 0417 669 724

Kellie O’Brien on kellie@mumpr.com.au or 0418 172 533