Button Baby bucks the trend by marking a three-year milestone
MELBOURNE, VIC March 7, 2012 – Melbourne-based online baby wear and gift retailer Button Baby will mark three years in business in May, making it one of the few long-term survivors in the competitive world of online trading.
Button Baby founder and mother of three, Andrea Egan, began the business after leaving the fashion industry to start a family. She said the idea was spawned during the many hours she spent trawling online retail sites trying to search for items, but not always finding what she needed.
“Turning three is a real milestone in online business, when so few make it past their first anniversary,” Andrea said. “I think the key to the business’ survival has been exceptional customer service and communication.’’
As a mum to three, it also comes down to having an innate understanding of what parents need. “I only stock products I would use on my own children,’’ she said. “We’re continually adding stock to meet the new demands and needs of our customer base.’’
Button Baby offers a boutique experience online, selling feeding, toys, books, gifts, nursery decor and bathing products.
It offers free gift wrapping, a wish list service, layby, free delivery on items over $150 and a range of pre-designed gift hampers. “Our gift wrapping service even includes a handwritten note,’’ she said. Button BAby offers a flat shipping rate and prides itself on fast delivery.
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For more information or to arrange an interview contact:
Andrea Egan is founder of Button Baby, a Melbourne-based online baby wear and gift retailer. She has a background in fashion, having worked in the industry in Melbourne for xx years. Button Baby was started in 2009 and will mark its third anniversary in May. Andrea is mum to three – (names, ages).