Story Starters get the party started

Story Starters get the party started

MELBOURNE, VIC, March 6, 2012 – Whether it’s a sleepover, birthday or tea party, Leaf Paper and JournalsStory Starter Conversation Cards ($19.95) are a fun way to get conversation flowing at any event. Leaf creative director Cath Connell said the cards were an ideal ice breaker, especially in situations where guests needed to get to know each other quickly. She said they were proving popular among its target market of children aged seven to 14 – and in some cases even younger.

“Storytelling is something inherently human, binding us together across cultures or across the street,’’ Cath said. “We wanted to inspire people of all ages, from kids to grandparents, to discover what it is that makes them special – their unique story. ’’

To use the Story Starter Conversation Cards:

1. Select one card from each of the Story Starter and Theme packs. Each guest can play with their own pair of cards, or you can tell your stories using the same pair – it’s up to you.

2. Use the Story Starter card (purple) to kick-start your story. Use the Theme card as the subject matter. (You may choose to only use one card for younger children.)

3. Take it in turns to tell your stories. And if you don’t have a real story, make one up.

Cath said Leaf believes great products should not be at a cost to our planet’s wellbeing. “But nor should they be brown and boring. So we choose our papers carefully to meet the highest environmental credentials and insist on intelligent, creative design,’’ she said. The products are printed in Australia on forest certified and 100% recycled paper.

Leaf also believes in the importance of educating girls. “Economics, cultural bias and gender discrimination often exclude girls from educational opportunities in the developing world,’’ she said. “Yet, it is widely acknowledged that educating girls is the most powerful and effective way to address global poverty. Room to Read has found educating girls is directly linked to positive outcomes.’’ Due to this, Leaf is a proud supporter of the Room to Read Girls’ Education Program, donating $1 from every Kid Stuff and Girl Talk-themed product sold towards educating girls in developing nations.

The Story Starter Conversation Cards are available through selected stockists or at www.madeit.com.au/leafjournals

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For more information or to arrange an interview contact:

Kellie O’Brien, Mum PR, mobile: 0418 172 533, email: kellie (at) mumpr (dot) com (dot) au, Facebook: http://www.facebook.com/MumPR, Twitter: @KellieOBrienaU

Leaf Paper and Journals creative director and Melbourne mum Cath Connell grew up in a family with a love of family history. However, her ancestors had few literacy skills, so most of their stories were lost. Cath founded Leaf Paper and Journals to create products that encourage people to share their stories and celebrate their life now – and for generations to come.

To download images, visit: http://mediaroom.mumpr.com.au/resources/