Leaf creative director behind new dirtgirl scrapbook

Leaf creative director behind new dirtgirl scrapbook

MELBOURNE, VIC, March 1, 2012 – Leaf. Paper and Journals has acquired the licence to produce the official dirtgirlworld Scrapbook to be released June 5, in line with World Environment Day. The scrapbook will be similar to that seen at the end of the internationally popular ABC Kids TV show.

Designed by Leaf creative director Cath Connell, children and their parents will have the opportunity to expand the scrapbook by continually adding new pages. Craft materials and stickers will also be available to enhance the creative process. The Scrapbook will retail for $39.95 and has been designed for parents and children to enjoy together. It is hoped that it will be used as a tool to encourage creativity, exploration and learning in a fun, interactive way.

“I’m delighted to be part of the dirtgirlworld experience,’’ Cath said. “I think dirtgirl and her friend scrapboy are such great role models for kids today, encouraging them to connect with nature and be environmentally responsible – and have loads of fun doing it. The brand fits Leaf’s philosophy so well.’’

Dirtgirl will be this year’s World Environment Day ambassador, providing a strong role model for young children aged 3-7 years.

For more information about dirtgirlworld visit http://dirtgirlworld.com/ or Leaf Paper and Journals visit http://leafjournals.com/. The Scrapbook will be available through selected stockists or at http://dirtgirlworldshop.com/.

# ENDS #

For more information or to arrange an interview contact:

Mum PR director Kellie O’Brien on mobile: 0418 172 533, email:  kellie (at) mumpr (dot) com (dot) au:, Facebook: http://facebook.com/MumPR , Twitter @KellieOBrienAU

Leaf Paper and Journals creative director and Melbourne mum Cath Connell grew up in a family with a love of family history. However, her ancestors had few literacy skills, so most of their stories were lost. Cath founded Leaf Paper and Journals to create products that encourage people to share their stories and celebrate their life now – and for generations to come.