February 1, 2012
Organics back on top for everyday families
Sydney, NSW February 1, 2012 – FAMILIES priced out of the usually expensive organic cotton clothing market have been handed an affordable alternative. Sydney women Natasha Stewart and Sharni Potter launched baby organic clothing business Little Bean Organics in a bid to make the sustainable material affordable for everyday families.
The seed of the business was sown during challenging circumstances for Natasha at age 21. A melanoma sparked anxiety issues, which only increased after giving birth to her daughter two years ago. “It wasn’t just about my own health and wellbeing anymore,’’ she said.
When it began to spiral out of control, she started researching organic products, leading her to an organic lifestyle – and a healthier life. While she’s yet to discover any scientific evidence, she believes her anxiety disappeared due to a mix of physically eliminating toxins and her mindset of being healthier through the use of organic products.
Then, in a bitter twist, her husband was made redundant. “ We had to reassess our whole budget and, obviously, because organics are so expensive this was one of the first things we had to sacrifice.’’ She said it heralded the return of her anxiety.
With a desire to continue using organics and passion for small business, the two friends joined to launch Little Bean Organics. It was a chance to create affordable organic baby garments without compromising on quality for families in similar situations. Sharni said the usual high price of organic clothing stemmed from the cotton being more expensive to grow than conventional cotton. Not to mention the scarcity of raw materials.
However, the pair was able to design a 100% certified organic cotton baby onesie (RRP: $15) free of motifs, frills and buttons to keep costs down. “We gave up high-end design for a simple, elegant and affordable garment that was practical for day wear, sleeping in or wearing as an extra layer,’’ Natasha said. “There is a lot of research out there to suggest organic cotton does have more longevity than a traditional cotton garment as well.’’
In addition, Natasha and Sharni leverage off their own expertise to keep other costs at a minimum. Natasha is a graphic designer, taking care of their e-commerce and marketing and Sharni is a customs broker, managing the supply chain and importation process.
The Little Bean Organic onesie has undergone rigorous testing to comply with Australian and New Zealand standards. The pair is now undertaking market research in a bid to expand the business with new products expected to be released soon. For more information visit www.littlebeanorganics.com.au
# ENDS #
For more information or to arrange an interview contact:
Mum PR, Kellie O’Brien, mobile: 0408 172 533, email: firstname.lastname@example.org;
Facebook: http://facebook.com/LittleBeanOrganics, Twitter: @LittleBeanO
Sydney businesswomen and high school friends Natasha Stewart and Sharni Potter started Little Bean Organics in March 2011, launching with the Little Bean Organics onesie. Natasha is a mum to two-year-old daughter Charlotte and has a background in graphic design, building well known websites and involved in high profile campaigns. Sharni has a background in customs broking, managing the import and logistics chain for several large multinational organisations and holds a Masters degree in Business Administration.
Download a PDF version: Organics back on top for everyday families