Digital tweens entrusting their stories to paper

Digital tweens entrusting their stories to paper

MELBOURNE, VIC, February 28, 2012 – With the tween and teenage markets entranced by digital media, Leaf Paper and Journals is bringing the art of simple conversation and stories put to paper back in vogue. Creative director Cath Connell has developed the popular, funky Story Starters Collection, a range of paper communications products to inspire young minds.

“Storytelling is something inherently human, binding us together across cultures or across the street,’’ Cath said. “We wanted to inspire people of all ages, from kids to grandparents, to discover what it is that makes them special – their unique story. In this digital era, it’s also important to entrust these stories to paper to enjoy now and into the future.’’

The range includes:

Story Starter Conversation Cards: A great way to break the ice with strangers, get to know acquaintances better or deepen your relationships with friends and family. They can even be used to help write a journal or blog. Team a Story Starter card with a Theme card from the varying themed sets for endless storytelling combinations. The cards are aimed at 7-14 year olds and retail for $19.95

Story Starter Journals: Ideal for your bag, bookshelf or desk drawer, these sturdy laminated journals will help tweens capture life’s special moments or their inner most thoughts as they happen. These journals are full of ideas and prompts for kick-starting storytelling, 120pp of space for writing, drawing or pasting photos, 48 gorgeous full-colour stickers and a special time-capsule envelope for keepsakes. Three themes are available – Little Tackers (for busy mums and dads), Kid Stuff (for girls and boys aged 7 to 12) and Girl Talk (for girls aged 7-12). Each retail for $21.95.

Add-a-Greeting Cards: This pack means you’ll never be caught short for greeting cards again. You can team these cute cards with your own message and stickers. The pack contains 8 x A6 greeting cards (2 each of 4 designs); 8 x C6 envelopes; and 1 sticker sheet containing 14 greetings. They retail for $22.95.

Cath said Leaf believes great products should not be at a cost to our planet’s wellbeing. “But nor should they be brown and boring. So we choose our papers carefully to meet the highest environmental credentials and insist on intelligent, creative design,’’ she said. The products are printed in Australia on forest certified and 100% recycled paper.

Leaf also believes in the importance of educating girls. “Economics, cultural bias and gender discrimination often exclude girls from educational opportunities in the developing world,’’ she said. “Yet, it is widely acknowledged that educating girls is the most powerful and effective way to address global poverty. Room to Read has found educating girls is directly linked to positive outcomes.’’ Due to this, Leaf is a proud supporter of the Room to Read Girls’ Education Program, donating $1 from every Kid Stuff and Girl Talk-themed product sold towards educating girls in developing nations.

All products are available through selected stockists or at www.madeit.com.au/leafjournals

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For more information or to arrange an interview contact:

Mum PR director Kellie O’Brien on mobile: 0418 172 533, email:  kellie (at) mumpr (dot) com (dot) au:, Facebook: http://facebook.com/MumPR , Twitter @KellieOBrienAU

Leaf Paper and Journals creative director and Melbourne mum Cath Connell grew up in a family with a love of family history. However, her ancestors had few literacy skills, so most of their stories were lost. Cath founded Leaf Paper and Journals to create products that encourage people to share their stories and celebrate their life now – and for generations to come.