Twitter hot on the heels of Facebook for women in business
Melbourne, VIC January 16, 2012 –THREE out of four Australian businesswomen online use Facebook as a marketing tool and now Twitter is fast catching up, according to the Australian Women and Social Media Survey 2011. It revealed 60% now have a Twitter handle for business, compared with 72% of businesswomen who had a Facebook business fan page.
The online survey by social media businesses Brand Meets Blog and Mum PR polled more than 700 Australian women during December. Brand Meets Blog director Louisa Claire said while it was positive to see women in business embracing Twitter, many were not spending enough time on their business pages to make a strong impact. “You only have to see that 40% of respondents are spending five minutes or less on their account each day,’’ she said. “Businesses need to take those networks more seriously as a marketing strategy. It’s not enough to just have an account, you need to know how to use it,’’ she said.
Mum PR director Kellie O’Brien said results were more promising for time invested into Facebook, with 43% spending between 5-30 minutes. “What excites me more is that of those women online who don’t have accounts, 40% plan to set up a Facebook account and 25% plan to establish a Twitter business handle. I think while 2011 was the year social media went mainstream, 2012 needs to be the year businesswomen determine which platforms are providing them with the greatest return – and work them more effectively.’’
Other statistics included:
- · 35% of women in business who were online were “comfortable’’ with Twitter and 29% were “very confident’’.
- · 45% were “comfortable’’ with Facebook and 30% were“very confident’’.
- · 43% of Facebook users were updating statuses, sharing and interacting for five to 30 minutes.
- · 24% of respondents already have a Google+ business page, despite the new platform only recently being launched.
- · 61% of respondents had a profile on the more established LinkedIn.
The survey also revealed half of Australian women online now have a blog and a staggering 92% of females are reading blogs. Also 47% of women in business who were online have now embraced a blog as part of their marketing strategy, with 30% updating it at least once a week.
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Kellie O’Brien is director of boutique public relations business Mum PR and Louisa Claire is director of blogger outreach business Brand Meets Blog. Both women work with businesses to increase brand awareness in the online space, including connecting brands with bloggers for personal and targeted campaigns. Kellie also pitches businesses to traditional media, while Louisa runs brand-blogger events. Louisa and Kellie write successful personal and business blogs.
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