Blogs becoming big with women in business
Melbourne, VIC January 16, 2012 – A staggering 47% of women in business who are online have now embraced a blog as part of their marketing strategy, with most comfortable with its return. The Australian Women and Social Media Survey 2011 revealed the majority felt it performed average to above average when it came to its efficiency for their business and how it enabled them to form relationships with customers.
Conducted by social media businesses Brand Meets Blog and Mum PR, the online survey polled more than 700 Australian women during December. Mum PR director Kellie O’Brien said while 46% of those who didn’t have a business blog felt they didn’t need one, 28% were planning on establishing one. “This year is likely to see the emergence of a host of new business blogs, as more women in business strive to not get left behind in the new ways of marketing. Blogging is a great tool to reach buyers directly and has been known to really transform some businesses when done right. ’’
Brand Meets Blogs Louisa Claire said while 30% were updating their blogs at least once a week, the question was whether they understood the “`how?’’. “Like many people who took up social media during 2011 as it became mainstream, many don’t fully understand how to use it,’’ she said. “The question to ask is whether you’re using it effectively.’’
Other results included:
- · 90% of women in business who were online weren’t running reviews, giveaways or advertising on parenting websites.
- · Interestingly, 28% were happy to see reviews and giveaways of their business’s product or service on personal and mummy blogs.
- · Of all those who read blogs, 68% have made a purchase based on a blog review.
- · 43% of blog readers seek out blog reviews before making a purchasing decision.
The survey also revealed how half of Australian women online now have a blog and a staggering 92% of females are reading blogs. It also showed how Facebook as a marketing tool was becoming the norm for women in business who were online, with 72% now boasting a fan page.
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For more information or to arrange an interview contact:
Kellie O’Brien is director of boutique public relations business Mum PR and Louisa Claire is director of blogger outreach business Brand Meets Blog. Both women work with businesses to increase brand awareness in the online space, including connecting brands with bloggers for personal and targeted campaigns. Kellie also pitches businesses to traditional media, while Louisa runs brand-blogger events. Louisa and Kellie write successful personal and business blogs.
Download a PDF of the press release: Blogs becoming big with women in business