Mummies on the move

Mummies on the move

Melbourne business among nation’s best business innovations

MELBOURNE, VIC June 6, 2011 – IT’s more than just tea and biscuits for Motivating Mum founder Alli Price after she ranked 70 in the Smart 100 for business innovations today. The Melbourne mother-of-two’s concept Brainstorm in a Teacup has helped more than 400 mums in business in the UK and Australia gain the technical know-how to move forward. It was this idea that secured her spot among Australia’s 100 most innovative products or services in one of the largest innovation awards of its kind in Australia, the Anthill Magazine `Smart 100’ Index.

Ms Price said the idea was developed after mums were leaving her Businessmums’ Networking Lunches inspired, but lacking the skills to move forward. With limited funds to access business support, she decided to bring together six business mums to use the skills and experiences from their previous professions to support each other all for the price of a coffee and a magazine.

“It recognises mums in business for what they are — not women who have been out of the workforce for years, brains soft from having babies, but intelligent, experienced business folk with great ideas. It’s also about helping mums in business access services they may not otherwise be able to afford.”

Brainstorm in a Teacup is just one service offered by her business Motivating Mum, which began in the UK when she was juggling being a life coach and mum. “I’d just started my business when my daughter was born and was at home and thinking `this is a bit depressing and lonely’, so I thought I’d host an event. I was sure there were mums like me out there – and it turned out there were,’’ she said. This was the start of her Businessmums’ Networking Lunches. “Everything I’ve done from there has just been an evolution of looking at what mum’s need and what they’re after.’’

Ms Price returned to Australia nine months ago, but the business still operates in the UK under a master franchisee. It is now expanding throughout Australia, with franchisees in NSW, WA and Victoria to date. She said what set her business apart from others was that she connected likeminded people and got women away from operating solely via the internet. “There has been a big shift towards the internet and operating online but I’m the opposite. Knowing what I was like when I was at home, how lonely I was, I needed that human interaction. Now, I’m very big on connecting people, so they can work together and support each other face to face – not through a computer screen‘’.

The Smart 100 Index was created in 2008 by leading business media channel Anthill Magazine to identify and rank Australia’s 100 most innovative products, proving to be one of the largest surveys of its kind in Australia. “It identifies and ranks new Australian innovations by employing a combination of crowd sourcing, collaboration and commonsense,’’ Anthill founder and Editor in Chief James Tuckerman said. Results were garnered through a combination of judges and reader votes.

Alli Price is a Melbourne mum-of-two and founder of Motivating Mum, a business offering support and advice for mums in business. She started the business four years ago in the UK and moved it to Australia nine months ago. It now has eight franchisees in the UK and Australia, offering the Businessmums’ Networking Lunches, Brainstorm in a Teacup and a phone mentoring service for mums isolated by distance or situation.

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For more information or to arrange an interview contact:

Alli Price, Motivating Mum, email: alli (at) motivatingmum (dot) com, Facebook: , Twitter @motivatingmum

Download a PDF of the press release: Mummies on the move


“It was so inspiring to meet other mums all setting up their own businesses. The session really motivated me and I came away with some great ideas to help move my business forward, as well as feeling good about being to help the others with their ideas. I would highly recommend one of these sessions to any mum considering going it alone in business.” Sarah, Melbourne, Vic