Do as iSay, not as iDo

Do as iSay, not as iDo ADELAIDE, SA, February 13, 2013 – Parents admit they can sometimes be poor role models for their children when it comes to technology and are now determined to kick bad habits. Parent Wellbeing director Jodie Benveniste said many parents now realise they need to place regulations on their own technology use, as well as their children’s. “Our kids aren’t always listening to us but they are watching us,’’ the psychologist and parenting author said. “Screens are a significant player in modern-day life and they are increasingly becoming a key battleground between parents and kids. When we are good technology role models for our kids, we are better placed to guide and teach our kids responsible technology use.’’ Parents, like Emma Peterson, have understood the importance of being a good role for their kids. “I finally had my mobile phone upgraded to a smartphone recently and I fell into the habit of quickly checking emails or Facebook whenever I had a chance,” Mrs Peterson said. “After a few weeks I realised I was grabbing my phone all the time to keep up to date with what was happening in cyber land, meanwhile missing out on what was actually happening right in front of me with my two girls. They might have been playing beautifully together, having cuddles or asking me a question which I briefly answered as I was in the middle of reading something on my phone.” Mrs Peterson said she had to set rules for herself. “I realised I had to manage my phone usage around my children and my husband. So...

Five spring things to get your kids out into the garden

Five spring things to get your kids out into the garden 1. Entrance them. Help them find fairies and trolls and magic everywhere. By making the outdoor experience magical and fun, we can lead children to developing their own sustained interest in the practical side of being outdoors. 2. Give them a regular outdoor project. A veggie patch is a great start. Or a nature journal, rain gauge or even a mushroom kit. 3. Involve them early in your outdoor chores. Weeding, hanging out the washing, washing the dog, pruning or watering the garden will help make it fun! 4. Take their indoor activities outside. Lego, handheld computer games, books; colouring-in can all be done on the deck, or on a rug in the garden. 5. Encourage them to be as wild as they want. Let them learn that outside is a place where they can dance, sing and yell their little lungs out. Source: Unstructured plan expert and author Caroline Webster...

A leap of faith to follow your dreams

A leap of faith to follow your dreams MELBOURNE, VIC August 24, 2012 – Taking that leap of faith by leaving a secure corporate job to follow a dream is often scary and incomprehensible to many. However, Vanessa Carnevale, editor and founder of Mindful Parenting Magazine, bravely did exactly that earlier this year. Stepping away from her corporate role in property sales, Mrs Carnevale has dedicated herself full time to setting up her passion; turning her idea for a new style of parenting magazine into a successful business. “It felt like a completely crazy idea when I thought about it logically, but at the time I was inspired to start Mindful Parenting to provide parents, in particular mothers, with information that is relevant and authentic,” Mrs Carnevale said. “I feel like I have found a need that is not being met by other magazines in the market at the moment. The feedback I have received from readers is reassuring me that I am moving in the right direction.” A recent nomination for the Australian Mumpreneur Awards, along with a steady growth in readership and successful inclusion in the Apple Newsstand (ensuring the magazine is available on iPads worldwide) supports this view. While Mrs Carnevale is excited about the early success of Mindful Parenting Magazine, she acknowledges that taking such a leap of faith required a significant amount of trust and belief; “sometimes making big changes to follow your heart and find your purpose is scary. Once I took the leap however, doors seem to miraculously open for me. “Being passionate about what you do is so incredibly important,” says...

Magazine editor leads readers into the digital landscape

Magazine editor leads readers into the digital landscape MELBOURNE, VIC August 24, 2012 – Digital magazines are revitalising the glossy mag industry, as readers move online to gain new inspiration and a greater level of convenience. Mindful Parenting Magazine editor and founder Vanessa Carnevale said she recognised the industry had changed and was committed to leading her readers into the digital landscape. In turn, she listened intently to what her readers wanted, which resulted in the magazine becoming the first Australian parenting magazine to be included in the Apple Newsstand. “Being on the Apple Newsstand opens us up to a worldwide iPad audience and complements the website edition of the mag. It’s all about bringing the magazine to where my readers are,” Ms Carnevale said. A recent nomination for the Australian Mumpreneur Awards, along with a steady growth in readership and advertising revenue, supports this view. “I feel like I have found a need that is not being met by other parenting magazines in the market at the moment, in our content as well as our delivery; and the feedback I have received from readers is reassuring me that I am moving in the right direction,” she said. “I was inspired to start Mindful Parenting to provide parents, in particular mothers, with information that is relevant and authentic, with an aim to inform, inspire and empower parents in a positive way.” “We highlight a variety of industries and lifestyles in each edition and this is what makes the editorial content so unique. We’ve found that parents love reading about a broad range of topics that really speak to them...

Facebook page tackles postnatal depression

Facebook page tackles postnatal depression GYMPIE, QLD, August 5, 2012 – With as many as seven out of 10 new mums suffering from postnatal depression, it’s not surprising that many of them are turning to Facebook for support. The Nifty Mums Network was created in 2010 as a supportive page where mums were free to share tips and discuss topics that affected them in their day-to-day lives. Since then, it has grown to having nearly 9000 followers and continues to grow. Recently taken over by Jody Allen, founder of the popular Stay at Home Mum: Survive and Thrive on a Single Wage blog and Facebook page, Nifty Mums Network has exciting times ahead. “We see the issues surrounding postnatal depression, as well as cries for help with feeding and sleep, come up again and again across our two sites,” Jody said. “The Nifty Mums Network allows mms to ask their questions in a supportive environment and learn from real mums with real, practical experiences. “To build on this, we are preparing to launch the Nifty Mums Network website in late August. The site will have a focus on finding help for mums suffering postnatal depression, as well as providing direction for those needing sleep schools or lactation consultants. “We are also pleased to announce that we will be donating a percentage of the profits from the new Nifty Mums website to PANDA, in recognition and support of all the wonderful work they do,” Jody said. # ENDS # Stay at Home Mum: Survive and Thrive on A Single Wage owner and Gympie mum Jody Allen started the website in...

One of Australia’s biggest bloggers takes on new challenge

One of Australia’s biggest bloggers takes on new challenge GYMPIE, QLD, August 5, 2012 – Recognising what mums want, and providing it to them, seems to be a particular skill of Jody Allen, founder of Stay at Home Mum: Survive and Thrive on One Wage (SAHM), as she prepares to launch a second site, Nifty Mums. Nifty Mums, a Facebook community dedicated to providing mums with parenting support and advice, has grown rapidly since Jody took it over in mid June, gaining more than 3000 fans in under a month. “I wanted to see if we would repeat the success we have had with Stay at Home Mum, thinking it might have been bit of a fluke,” she said. The Stay at Home Mum Facebook site is certainly no fluke, with more than 80,000 followers and a highly engaged community stretching across their website, where they get hundreds of thousands of impressions each month. “We pride ourselves on taking the time to get to know what our mum’s want to talk about and we give it to them” Jody said. “We have spent a lot of time listening to what our community is talking about, and then searching for the answers for them. “It’s been a bit of trial and error, learning what gets the biggest response at what time of day, but we are confident we know our community well now and can bring them information they will find interesting,” Jody said. It’s this seemingly simple philosophy that has been applied to Nifty Mums as well, so far with great success. “We have been really pleased with the...

How one mum benefited from living off one wage

The global financial crisis may have passed, but thousands of Australian mothers are still seeking money-saving tips similar to those their grandmothers followed to lead a more frugal life. While many criticise the excesses of the baby bonus for Gen X and Y, Stay at Home Mum: Survive and Thrive on One Wage founder Jody Allen said many mums still found it hard to make the family budget stretch. “It happened to me – struggling with that transition from double income, no kids; to really trying to make ends meet on one wage and with kids in tow,’’ Jody said. She dipped back into some sound advice from her dad to help her through. “My Dad taught me early on that you need to make your money work for you,’’ she said. Jody began sharing her money-saving knowledge on a site she started, called Stay At Home Mum, to help other mums in similar situations. “I wasn’t sure what sort of demand there would be out there for that sort of information,’’ she said. “Boy, was I shocked.’’ SAHM is now regarded as one of Australia’s top-ranking blogs. It has grown to now gaining hits in the hundreds of thousands each month and a Facebook fan following of 75,000+. “So yes, there was definitely interest in it,’’ she said, laughing. On the site, she shares tips for cooking on the cheap, money saving and real options for mums to begin working from home. Jody has gone on to write books and sell products tailored to her market. Now, she’s not only helped supplement the family budget, but also helped...

Small-time Gympie mum wooed by big business

Small-time Gympie mum Jody Allen is wooed by big business on a daily basis. Confessing to being “just a mum in her tracky daks’’, about three months ago Jody reached a point where she was fielding hundreds of requests each week from businesses wanting to collaborate and tap into her Stay At Home Mum: Survive and Thrive On One Wage blog audience. “I remember those first few weeks, wondering if anyone would ever read this stuff. Now we get pageviews in the hundreds of thousands each month and have built a Facebook page with a loyal 75,000-strong fan base. I’m now in a position where I’m giving other mums out there living on one wage work opportunities directly through the Stay At Home Mum brand,’’ Jody said. She saw a need for the website a year ago as busy mums constantly sought out help to live more frugally. She shared tips for cooking on the cheap, saving money and real options for mums to begin working from home throughout her blog posts. “My Dad taught me early on that you need to make your money work for you,’’ she said. Jody has gone on to write books and sell products tailored to her market. SAHM is now regarded as one of Australia’s top-ranking blogs and businesses are doing whatever they can to get on her radar for sponsored posts, advertising and collaborative projects. “The appeal for businesses is the fact my audience is made up of brand-savvy mums. Research shows women are the main decision makers when it comes to the household finances and businesses and brands want direct...